Meet the Vantage Citroën Team in Morecambe

Centre Principal: Emerson Smith

Centre Principal at Vantage Citroën Morecambe is Emerson Smith. Emerson started working for the Toyota brand 16 years ago and has now taken up the mantle at Citroën Morecambe too. Emerson became part of the Vantage team when they bought the site in Grange-over-Sands and oversaw the move to Morecambe.

Emerson has a real connection with the local community and enjoys introducing whole families to the Vantage brand, forming relationships with the local people who become loyal Vantage customers.

A golfer, classic car enthusiast and Everton supporter, Emerson keeps himself busy when not in the office.

Sales Manager: Graham Forsyth​

Graham Forsyth

Graham Forsyth, Sales Manager at Citroën Morecambe, joined Vantage in 2016 with 7 years motor industry experience. Inspired by his father who was in the industry for most of his working life, Graham made the career move after wanting to try something new!

Citroen is a completely new manufacturer for Graham, however he is extremely excited and passionate about the full Citroën range and can't wait for the new Citroën C3 to be released.

Graham's favourite vehicle is the DS4 Crossback because he likes its rugged looks and the high specification for example the Sat Nav, reversing camera and automatic wipers.

In his spare time, Graham loves to spend time visiting his family in Scotland or watching football and playing pool!

Aftersales Manager: Brian Wilcock

Brian Wilcock

In 1988 a young Brian Wilcock joined John Wilding Citroën as a YTS trainee and has since worked his way up to his current role as Aftersales Manager at Vantage Citroën Morecambe. 

Brian and his team ofter get holiday makers come into the centre with fault on their vehicle and Brian maintains that the best part of his job is waving the customers off an hour or so later, knowing they can enjoy the rest of their holiday. 

Outside of work Brian enjoys socialising with his friends and family and often goes away in his motorhome.


Business Centre Manager: Ryan Parkinson

Ryan Parkinson, Business centre manager for Citroën Morecambe, made the move from the hospitality trade to the motor trade back in 2001 and hasn't looked back. He started with Vantage at Citroën Morecambe​ in 2017 and is excited to see where his journey will take him. 

Hi loves the Citroën range because the cars and vans on offer are affordable, stylish and economical. He believes Citroën offer superb value for money.

Ryan's favourite is the Dispatch Van as it drives superbly well and is full of tech.

In his spare time Ryan enjoys exploring the world and kicking back on holiday but whilst in the UK his favourite past time is walking his dogs. You may be surprised to find out that Ryan is a fully qualified classically trained chef and pâtissier.