Congratulations to Cece Hirst on her 'Automotive Woman of the Year' win!

Cece was one of our first female technician apprentices and after qualifying, progressed to heading up the service department as Aftersales Lead after just 5 years, and is one of only two female service managers currently within the group. This is a testament to her hard work and dedication, and she has broken barriers and paved the way for other women to not only pursue a career in the automotive industry but also to lead. We now have six female apprentices across the group, showing how Cece has actively inspired women within the technician role that is notoriously difficult to recruit for, helping the us to increase our gender diversity from a grassroots level.

Cece has created a team that is 30% female, including women in the workshop, and is a great mentor for these women, demonstrating how she truly strives for diversity in the workplace. Cece also supports the group's wider efforts to promote the company as an employer of choice for women. She has participated in various campaigns, schools outreach, Automotive 30% Club initiatives and our gender diversity film. At just 24 years old, Cece is to be commended for succeeding and thriving as a leader in a male-dominated industry. Her high performance, leadership, dedication, and commitment to promoting gender diversity is inspiring to many, including those considering starting a career in automotive.

Thank you Cece for being a fantastic and relatable role model, a rising star demonstrating a swift progression up the career ladder, and for ensuring we continue to increase female representation.