Meet the Vantage Toyota Team in Knaresborough


Centre Principal: Alan Sedman

Alan Sedman

Alan Sedman, Centre Principal at Toyota Knaresborough, decided to join the motor industry because he has a real interest in cars and started out in the 39 years ago beginning his career as an apprentice technician. During his career, he has spent 15 years working for Toyota. As someone who appreciates great engineering, quality and reliability, Alan believes Toyota is brand which delivers all of these criteria and allows him to have a real passion for the vehicles he works with every day.

Alan says the best Toyota vehicle he has driven is the Celica GT because it is a stunning and really enjoyable car. However, he now drives a Prius which is a completely different car but one he is also very impressed with.

In his spare time, Alan enjoys gardening, spending time with his family and enjoying days out with his TVR Chimaera!

Sales Manager: Sarah Wilsdon

Sarah Vantage

Starting on her Vantage Journey in 2005 as Centre Host at Toyota Knaresborough, Sarah admits that she started working for Vantage Toyota by accident and really had no intentions of staying in the motor trade! However, she was completely won over by the industry and committed to developing her career within Vantage. Sarah has worked very hard to develop her knowledge and skills, and doing so she moved from Centre Host into the Sales Team working as a Sales Executive before progressing to Transaction Manager!

In 2014, Sarah decided to embark on a new challenge to further her career and made the move from Vantage Toyota Knaresborough to Vantage Toyota York, much to the disappointment of both her colleagues and customers! However, in 2016 Sarah made the decision to head back to Toyota Knaresborough in a new role as Sales Manager, much to the excitement of the team at Knaresborough!


Aftersales Manager: Ciaron Riley

Ciaron Riley

Ciaron Riley is a true success story for Vantage and the Toyota brand. Starting out in the motor trade industry as a Toyota apprentice, Ciaron joined Vantage as a technician and has worked hard to advance to the role of Aftersales Manager at Vantage Toyota Knaresborough. 

He believes his own success just goes to show how the Vantage approach to leadership and the company desire to develop and support its staff to fulfill their potential down any path in the industry really works.

Not many people at Vantage know, but Ciaron is actually a keen guitar collector and has a pretty large collection at home.


Transaction Manager: Ben Kaye​

Ben Kaye

Transaction Manager at Vantage Toyota Knaresborough is Ben Kaye who has been with the Vantage family since the summer of  2013.

Ben enjoys working at Vantage because he finds it an easy going place to work; the staff are excellent and they are always willing to help a customer in need of assistance.

Ben enjoys mountain biking and playing golf in his spare time. As a sports fan he loves watching the rugby and football supporting the Leeds Rhinos Rugby League and Leeds United Football Club.


Motability Expert: Keith Connolly

Keith Connolly

The Motability Expert at Vantage Toyota Knaresborough is Keith Connolly who has more than 20 years industry experience and joined our Vantage family in 2013.

Keith enjoys working in the friendly atmosphere of the Knaresborough showroom and finds customers feel at ease when they visit. Customer happiness is paramount to Keith, and seeing his customer's faces light up when they come to collect their new car is the favourite part of his job.

Toyota's reputation for product reliability and innovation makes working for Toyota a joy for Keith. His favourite car in the Toyota range is the Auris Hybrid, as he enjoys how peaceful it is to drive and the fantastic fuel economy which it presents.


​​​Motability Expert: Mike Grainger

Mike Grainger

Our second Motability Expert at Vantage Toyota Knaresborough is Mike Grainger who works alongside Keith Connolly since moving to Vantage in 2014 from GC Motors.

Mike enjoys working at Vantage because the team is a nice small friendly unit and he adores the Toyota Hybrid vehicles. His favourite car is the new Prius model as he loves the design of the vehicle and believes it to be the starting point towards the future, which he describes as "just awesome".

Mike is a very chatty individual who shares stories about the time he served in the Navy many years ago.