We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 up to and including 24 May 2018 and the EU General Data Protection Regulation 2016/679 thereafter (GDPR) (together the Data Protection Legislation), and all other applicable laws and regulations that relate to data protection and privacy.
We may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right. Please see below for further information. Vantage is registered at the Information Commissioners Office under registration number Z7948752.
In particular, we may collect and process the following personal information about you:
We may also collect non-identifying information about your preferences in connection with our websites, for the purposes of enhancing and personalising your experience on the websites. We may provide our manufacturer partners and our advertisers with aggregate information about website users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:
In accordance with your preferences, we may also use your personal information to provide you with information about vehicles, services, promotions and offers that may be of interest to you. The section below entitled "What choices do I have?" explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we will use your personal information to provide you with important services communications, including communications in relation to any purchases you make or vehicle support services as we have a legitimate interest and or contractual obligation to you to do this (i.e. in relation to a recall or to remind you of your service dates to maintain your warranty cover).
Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us, or to protect our rights, property or safety or those of our customers, employees or other third parties).
In connection with the above uses of your personal information, we may share your personal information with third parties as described below.
We may disclose your personal information to third parties in connection with our business activities, including in the following circumstances:
Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.
The transmission of information via the internet is not completely secure; this risk is not specific to our Websites and is common across the internet. We cannot guarantee the security of your data (including your personal information) transmitted to our website; any transmission is at your own risk.
If you think the personal information we hold about you is inaccurate or incorrect, you can request that we correct this information (including your marketing preferences) by writing to us using the details below.
You can choose to stop receiving marketing emails or SMS messages from us by following the unsubscribe link and instructions on the respective marketing emails or SMS messages we send you.
You can also choose to change your marketing preferences by writing to us using the details below.
The Data Protection Legislation gives you the right to access your personal information. To request access to your personal information, please contact us using the details below.
You have the right to request that we delete your personal data in certain circumstances. If you would like more information about this, please contact us using the details below.
When someone visits our website, GForces collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site, the searches you conduct and where you leave). These are stored against unique ids (which are strings of numbers). GForces collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely if you visit our website.
If you conduct a vehicle search on our website, GForces stores a record of the search in your browser. If you visit our website again, GForces accesses that record and offers you the option to replicate your previous search to save you time repeating it. It also uses that record to present recommended alternatives to the vehicles you previously viewed. In order to do this, GForces sends details of your previously viewed vehicles (without any personal information) to Amazon Web Services, which produces the recommendations using machine learning. If you don’t want search records or previously viewed vehicle pageviews to remain on your device, you can clear cookies and local/session storage in your browser. To find out how to manage website data (local storage, session storage and cookies) on popular browsers, see the links below. For information relating to other browsers, visit the browser developer's website.
• Google Chrome - https://support.google.com/chrome/answer/2392709
• Microsoft Edge - https://support.microsoft.com/en-gb/help/4468242/microsoft-edge-browsing-data-and-privacy
• Mozilla Firefox - https://support.mozilla.org/en-US/kb/storage
• Microsoft Internet Explorer - https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Apple Safari - https://support.apple.com/en-gb/guide/safari/sfri11471/mac
We do not pass on any personal information about our visitors to any other site (unless we have obtained your consent to do so). In addition, if you linked to a website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site and contact the owner or operator if you have any concerns or questions.
As part of the services offered to you through the website, the information which you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. If we transfer your information outside of the EEA in this way, we will take steps to ensure that it is to a country with data protection laws which are at least as stringent as those in England.
If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.
The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
If you would like to change how we contact you please email email@example.com with your vehicles reg number so we can update our records.
(last updated: May 2018)