Mission Statement

Driven by principles and fuelled by passion, Vantage is committed to quality and excellence. Maintaining the highest standards in everything we do is simply the Vantage way.

At Vantage we understand that where you choose to buy and maintain your car isn't a decision you make lightly and therefore it's not a responsibility we take for granted. Our passion to provide the highest quality of service ensures every customer of Vantage drives away satisfied, safe and happy on every journey.

Vantage...A Passion to Please
Vantage Facts Vantage Motor Group have a passion to please, we achieve this through encouraging a one team approach and providing high class customer service across all of our Vantage Centres.
6 Franchises
22 Dealerships
1k Used Cars in Stock
657 Team Members
Car Timeline
The Vantage History Timeline Established in 2003 in Yorkshire, Vantage Motor Group has worked hard to achieve impressive success, much like the brands we represent
    2003 The company is founded as Meridian Motor Group in the heart of Yorkshire with Toyota Knaresborough and York, then later acquiring Bridlington.
    2007 With the addition of three more Toyota sites in Lancashire. Meridian Motor Group now gains its trading name, Vantage Motor Group.
    2010 The Vantage Toyota Centre located in Bridlington relocates to it's current location in Scarborough with more space for expansion.
    2013 Vantage celebrates its 10 year Anniversary.
    June 2013 Vantage expands into the Midlands, with three Toyota centres in Birmingham, Solihull and Tamworth as well as a Lexus centre in Birmingham.
    July 2013 Vantage now have 5 brands with the additon of Kia in June and now Honda. A 10th Toyota centre also joined the Vantage family as we acquired Grange-over-Sands.
    Dec 2013 We closed 2013 with more acquisitions adding another manufacturer to our portfolio with Citroën. Vantage now operates for six brands over 16 sites in the UK.
    2015 In February 2015 we welcomed another Honda dealership, located in Bradford, and March saw us add our first ŠKODA branch in Morecambe.
    Jan 2016 Vantage are now one of the largest Toyota groups in the UK, acquiring both Toyota Leeds and Wakefield, making a total of 12 Vantage Toyota dealerships.
    Oct 2016 Ending 2016 in style, Vantage welcomed Citroën Blackpool, making a grand total of 23 dealerships across the Midlands, Yorkshire and Lancashire.
    March 2018 Strengthening our position in the Midlands, we acquired both Toyota and Lexus Wolverhampton. Making that 3 Lexus sites and 13 Toyota centres.
    Jan 2019 2019 saw us open our fourth Lexus Centre, Lexus Preston. This gave Vantage the opportunity to introduce the Lexus Brand within the Preston area.
    Meet our Team Learn more about the people behind Vantage Motor Group
    Phil White CBE Chairman Phil White is Chairman of Vantage Motor Group and brings a significant amount of knowledge, board-level experience and financial acumen to the Vantage Group.
    Tim Swindin Finance Director Tim Swindin joined Vantage in 2009 as Finance Director, with responsibility for the sound financial performance of the group and business planning and strategy.
    Andrew Mallory Operations Director Andrew joined Vantage in 2004 as Centre Principal at Vantage Toyota York, becoming the Group's Operations Director in 2008 going on to join the Board of Directors in early 2011
    Toyota We have thirteen Toyota dealerships across the Lancashire, Yorkshire and the West Midlands. This makes us one of the biggest Toyota groups in the UK.
    Lexus We have four Lexus dealerships in Birmingham, Preston, Leeds and Wolverhampton. All of our teams are passionate about delivering an amazing experience for their customers.
    Honda Our Honda dealership in in Bradford, in Yorkshire. Whether you'd like to enquire on a new car or you'd like to book in for a service, our team will be happy to help.
    Kia Our Kia teams in Bradford and Scarborough would love to introduce you to their extensive range and with the 7 Year Warranty a Kia vehicle is clearly a great choice.
    Citroën Our Citroën centre in Blackpool is making sure that Vantage are the name for Citroën in Lancashire. As well as the great passenger car range we have a thriving Business Centres ready to fulfill your business needs.
    ŠKODA Our ŠKODA Morecambe team are passionate about their great range of vehicles. With ŠKODA's 'Simply Clever' features and our friendly team on hand is it time for you to see why ŠKODA say they are driven by something different?
    Vantage Select Vantage Select is your go-to place for pre-owned cars. With our 'Passion to Please' and dedication to finding the best quality vehicles look no further than our friendly team here in Morecambe.
    Join our Team Discover the different departments within the business
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    Car Offers
    What we Offer Find out more about what we offer here at Vantage